One record, not eleven spreadsheets
Every grant, exercise, and transfer writes to the same ledger, so nobody is rebuilding the table by hand in the week before a raise.
Below is a concept, not a real business. One version of what you could build on equityflow.ai.
Ownership infrastructure
A cap table that updates itself.
Grants, exercises, transfers, and rounds land in one ledger as they happen, so the table you show a board is the table that is actually true.
Book a demo See a sample table
Cap tableOption grantsSecondaries409AFund admin
Secondaries without the scramble
People hold vested equity they cannot touch. Running a tender should not consume a quarter of the finance team year.
Numbers the board already agrees with
Diligence moves faster against a table that has been continuously reconciled than one assembled for the occasion.
- 01 Grant
Issue from the pool
Board consent, the grant, and the pool balance all move together.
- 02 Vest
Accrue without anyone watching
Cliffs, accelerations, and leavers apply on the date they should.
- 03 Exit
Model the waterfall early
Preferences resolved before the term sheet is signed, not after it.
Most cap tables are wrong by the time anyone looks at them.
Usually because three people maintain them in three different files.
Equity software mostly sounds like paperwork. This sounds like something moving.
That difference matters more than it should. The incumbents in cap table management were built around an annual filing rhythm, and everything about their branding says so. If you are building for continuous tracking, liquidity, or secondaries, a name with motion in it does real positioning work on day one.
Some ideas
A few things you could build here
None of these are the "right" answer. They're just starting points, and if you have a better one, we'd genuinely like to hear it.
A cap table that keeps up
Ownership changes constantly and most tools only notice at year end. There is a lot of room for something that tracks it as it happens.
Getting employees liquid
Secondaries and tender offers are how people actually see money from equity, and the process is still largely manual and opaque.
Making comp legible
Most employees genuinely do not understand what their grant is worth. Analytics that explain it is a product people ask for.
Fund administration
Waterfalls, distributions, and LP reporting are exactly flows of equity, and the software serving them is old.
If you want it
We can build whatever you have in mind
Most domains are sold by people who only sell domains. Savo Group is a design, software, and marketing company, so if you want equityflow.ai live and working rather than parked, that is a conversation we can actually have. Entirely optional, quoted separately from the name, and no hard feelings if you already have a team.
Design and brand
Identity, site design, and the whole visual system. If you have a name and nothing else, this is where it starts.
Software and product
Web apps, platforms, integrations. The thing itself, not just the site that describes it.
Search and growth
SEO, content, and paid acquisition. Getting the domain found once it has something worth finding.
Tick the box on the offer form and we will include some thoughts on what equityflow.ai could become when we reply. Or say nothing, and we will just talk about the domain.
Terms
Three ways to acquire it
Not every buyer is in the same position, so the domain is available on any of the following. Tell us which suits you and we will put figures against it.
Purchase
$24,888
Pay in full and own it outright.
- equityflow.ai transfers to your registrar account, normally within three to five business days.
- Full ownership from the moment the transfer completes.
- Escrow.com available on request, with the fee split or covered by us on larger sales.
Payment plan
$2,074/mo
Spread the cost over agreed installments.
- $2,074 a month over 12 months, with no interest added.
- You point the domain at your site from the first payment, so you can launch right away.
- We hold ownership until the final installment clears, then transfer it to you.
Lease
Agreed with you
Use the domain without buying it.
- We keep ownership and point equityflow.ai to your site for a monthly fee.
- The rate depends on the term and what you are building, so we agree it with you rather than publishing one.
- Sensible if you want to test a brand before committing to the full price.
- Cancel with 30 days notice, or convert to a purchase at any point.
Whichever route you take, there is no broker in the middle and no commission added to the price. Offers receive a reply within one business day.
Still thinking about it?
Names like this tend to sit until someone decides they want it, and then move quickly. If you're weighing it up, send a number and start the conversation. There's no obligation on either side.
Asking $24,888